Tuesday, July 8, 2008

Pancro is the bomb!

Here at Filmtools, we tend to shoot a lot of photography - Many of the images you see on the website is personally shot in-house!



When we need to clean our lenses and filters, we use Pancro Professional Lens Cleaner. The filming industry regards it as the most effective lens cleaner out there.


A Few Tips About Cleaning Your Lenses:
There are several ways to clean your lens. Using brush pens, as well as blowers and most effectively lens cleaning fluids with a microfiber cloth.

While a brush pen and blowers are most effective at removing dust particles and debris, oils, and dried up deposits can remain on the lens. Beware, the forceful removal of these particles can easily scratch the glass or remove the layer of coating on modern lenses.

It is suggested that you use a lens cleaning fluid as it will lubricate the lens while picking up dirt and oils as you wipe it with a microfiber cloth. Please don't use regular towels or papers to clean your lens- Again abrasive materials may scratch your lens if you decide to use a piece of cloth that is not microfiber or made for cleaning lenses.



Today, we used Pancro Lens Cleaner. It's one of the best cleaners out there. This cleaner was put through many tests and were voted by the industry as the best cleaner hands down! We could see how it was the best, as it left the glass shinning and flawless.









Tips:

1. Use a pen brush, or blower to remove all particles and dust before using liquids.









2. Do not spray directly into your lens. Cracks or lens craftsmanship leaves holes where liquid can go inside the lens unit. Recommended: Spray on your cloth and then wipe your lens.




3. Wipe in circular motions and replace or clean your cloth regularly.


The Cleanest Lens EVER.....for a few more hours

Life of a Filmtools addict

In case if you're wondering if this blog is just another promotional tool for Filmtools - well it is. But before you say anything or leave my blog, allow me to introduce myself. I'm Gary, and I work with Filmtools everyday. I don't just help sell equipment for them, I use almost use ALL of the products that they sell.

Believe me, everything I do or say about Filmtools is the honest truth, and you won't get a review of a product, or tip, or trick, that isn't part of industry wisdom. I'm aiming to provide consistent product reviews, as well as share some industry wisdom with the rest of ya'll!

Who the heck is Stan McClain, and why do I care?
Let me tell you, I've known Stan McClain, the owner of Filmtools for only a few months, but the amount of knowledge, wisdom, and experience he has would take me a lifetime to acquire. All you have to do is go on Google, and type in his name. You'll see what I'm talking about. He is an aerial cinematographer, turned businessman. You can pretty much read his biography and get the full story.


What is Filmtools?
Filmtools is a retail and e-commerce store dedicated to the selling of film industry equipment and supplies at great prices. Located in Burbank, California, we carry camera department equipment (Filters, tripods, calibration charts, etc), grip supplies (bags, tape, lighting, stands), and other general production needs.

What is this blog for?
There's plenty companies and products out there trying to win your greenbacks, but there's really no guidance to what is a great product and what is not. We're hoping to change that. We want to create a resource out there for people - we want people to make a educated and informed decision when it comes to purchasing equipment for their filming needs.

So now what?
We'll have regular postings about products as they are being used and even discussions about various film topics. Stay tuned!

Monday, July 7, 2008

Cinematography Tips, Tricks, and New Products

Introducing the Filmtools blog featuring tips, tricks, and new products for the filmmaking industry. Check back here regularly for the latest camera gadgets and cinematography accessories.